Research: commercial conventions and codes My group is doing a commercial in a record store . The audience usually sees people walking around the store or enjoying the music from the records. - I ncludes colorful visuals/graphics (often sticking to one specific Triadic/ complementary color scheme ex: red, blue, yellow) - M ost of these commercials took place in the ’90s and can be described as” vintage ” - T here is a very upbeat moo d/ setting. - T here are voiceovers and music in the background most of the time - P rops include records, cassettes, CDs , turn tables , and sometimes instruments and posters. They advertise their products by using shots and close-ups and pans of the interior of the store that show case the shelves the vinyls are on - T hey often name famous band records they have in stock first. They start the commercial with a persuasive hook, including many deals. They lay the options out in front of you ...
Props Since our commercial will be based on a record store, the central prop for our commercial will be vinyl, or anything that can be normally found within a record store, such as turn tables, CDs, and other music related items. Our other props may consist of record player(s), merchandise, and band posters. Costumes When the actors are in the scene, our costumes will consist of old-school, retro clothing, from around the 1960s-1980s. This sort of clothing consists of colorful clothes, mostly bright colors. Additionally, the clothing will be very vintage-like, old-fashioned. Since we want to show a time-lapse from those times to modern times, we will also use modern clothing, or what we know as everyday clothing. Everyday clothes may include a casual look, such as jeans and a T-shirt, or jeans in a hoodie; what we would expect to see every day when walking around school or the store. The hard part will be obtaining the 60s-80s clothing style, which in that case we will use tie-dye...
1. How does your product use or challenge conventions AND how does it represent social groups or issues? The music video was about a group of friends and how after a while 2 people in the group started dating and are happy together. This could challenge the idea that dating someone within a friend group is bad and can lead to problems. In the video, it shows that the 2 friends that started dating were happy and nothing bad was happening. 2. How does your product engage with audiences AND how would it be distributed as a real media text? People can relate to the music video because something similar might've happened to them before in their life. The part in the music video where one friend texts the rest of their friends and ask to hang out and then later they all are together and hanging out is something that most friend groups do nowadays. 3. How did your production skills develop throughout this project? This project helped me develop my filming skills since I was m...
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